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FOR IMMEDIATE RELEASE – Sophi Chic brings The Beauty Bash to Richmond!


I am thrilled to announce that Sophi Chic will host its summer installment of The Beauty Bash, on June 16, 2012 from 6:00 to 9:00 pm at KAI Lounge located in the historic Shockoe Slip area of Richmond, VA.  The health & beauty event will feature sponsorship from Sephora,  a leading visionary beauty-retail brand built on classic and emerging products across a broad range of categories including skin care, fragrance, body, and hair care.

The Back Story: Sophi Chic was created as an homage to my inner beauty connoisseur and spa aficionado.  I began working part-time a few years ago in Chicago at Chocolate for Your Body, a trendy salon downtown, where I was in charge of coordinating spa parties, marketing, and planning in-house beauty events.  After moving to Richmond I decided I wanted a business of my own.  So, from there the dedication, time and energy began to create what I like to call “sophisticated chic experiences.”

The Goal: My vision is to provide exposure to local beauty brands, assist small business owners with marketing to increase their customer base, all while rewarding and empowering women.  Sophi Chic began as a beauty blog covering healthy hair how-to’s, make-up inspirations, nail trends, skin care, and fashion obsessions.  A year later it has developed into a full fledge event and consulting business.  I feel so blessed, and I look forward to everything the future holds.

The Event: The Beauty Bash will provide women with an evening of pampering, health and wellness, and a stylish shopping experience. Attendees will have exclusive access to local clothing, accessories, and cosmetics vendors. On-site services for the evening will include mini manicures, eyelash extensions, eye treatments, brow shaping, chair massages,  hair consultations and more!  A list of event details, updates, and announcements can be found at www.thebeautybash.com.

Chic Features: FREE Product Samples by Sephora for all attendees, complimentary hors d’oeuvres, “Swag Bags” for VIP guests, fundraising for local charities, and breast cancer education by the Virginia Breast Cancer Foundation.

Tickets are available online only. General admission tickets will include one beauty service and one free raffle entry. VIP admission tickets include two beauty services, one exclusive Sophi Chic swag bag and one free raffle entry. A portion of the proceeds will be donated to the YWCA of Richmond to support victims of Domestic Violence and Sexual Abuse.

Salons and Service Providers: Sephora, Main Street Spa and Wellness Center, Precision One Salon and Spa, Renewal Day Spa, Glamour Eyes, Waterfalls Salon & Spa

Vendors and Gift Bag Participants: Sephora, Tahira Cosmetics, Pucker Cake by DollFactory, Artistry, Mary Kay, Short Pump Threading, Coalesce MUA, Closet Junkie Boutique, Premier Designs, Pure Romance,  Bronzed and Beautiful Airbursh Tanning, Epic Curls Boutique, It Works!, Sleep Squares, JewelMint, Pink Chyna Accessories

The Beauty Bash is the only place in RVA where you can get an array of beauty services, food, shopping, and networking, all under one roof.  This will be an affair you don’t want to miss!

Tickets on sale now: http://sophichicboutique.eventbrite.com

Event Website and more info: www.thebeautybash.com

Like Sophi Chic on Facebook: www.facebook.com/sophichic

Follow on Twitter @bsophichic

As always, Stay Chic!

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