Entrepreneur/Mogul and multi-faceted, style icon, Kimora Lee Simmons will be launching a new skin care line called Shinto Clinical.  The line consists of nine pieces, and merges Eastern skin care ingredients including fish oil, omegas, pearl powder, Wakame kelp extract and beta glucans with Western skin care technological advances.

“It was a turning point for me and I was just wondering what comes next,” Kimora told WWD recently. “I realized this whole generation of young people has grown up with me. We are no longer living in the clubs. We have responsibilities, we have families, we have kids — I have two husbands, I always say I have an ex and a ‘next’ — I have three kids. I have a million jobs. So I wanted something that certainly addressed my particular needs in skin care.”

This line is her newest venture and is marketed especially for women of diverse backgrounds. The line will debut February 24th on QVC and in Nordstrom and Fred Segal late February, early March. It retails from $32 for a cleanser to $68 for a “skin-lightening” product [side-eye].  Kimora  is also seeking contestants to enter to be a part of her new skin care line’s ad campaign.  Casting starts Nov. 16th in L.A. She is seeking females, 18+ with radiant skin and a healthy glow.

Watch Kimora talk about her new venture below.

Are we excited for the launch of Shinto Clinical?